A campaign strategy is a data driven pathway to victory, coordinating various forms of voter persuasion and communication to determine who will vote for the candidate and why. The role of a professional political operative at all levels – local, state and national – has become mandatory.
Though many people think the processes of a candidate campaign and a referendum are the same, they are not! An election is a formal decision-making process between options and a referendum is a forced choice between acceptance or rejection of a particular proposal. Robert N. Frost Consulting knows the difference!
Field operations are a crucial component of our political services and campaigns with volunteers and staff on the ground persuading and tracking potential voters while making personalized appeals for why they should vote and for whom. We can manage large field operations AND find qualified candidates for other field positions.
Strategic communication isn’t simply making a decision to convey something you think is important. It involves a series of well-defined steps from determining your goal to evaluation and possible mid-course corrections. We design strategic communications that are targeted and voter soluble.
Gauging the opinion of the public in order to develop a compelling message is a difficult task and can’t be left to “what I hear on the streets.” There are many emerging forms of polling and public opinion data gathering that can allow you to sharpen your message delivery and compels decisions.
In an age where governmental expenditures are hyper-analyzed by the public, public/private partnerships are more common than ever. Not only do the partnerships need a third party to assist in the negotiations, but it’s critical for the partnership to have a clearly understood message.
Managing a crisis is a science and shouldn’t be relegated to a reaction only. Crisis Management is actually many pro-active processes including crisis prevention and prediction as well as post-crisis reputation repair.
Working with governmental entities to analyze the impact of legislative/regulatory issues and developing a coordinated strategy for responding to the issues is becoming increasingly important as governments struggle with a variety of economic and public perception problems.
We are not lobbyists. We can work with lobbyists or work alone to achieve a specific public policy objective. By combining the various tools in media, digital communications, coalition building and grassroots organizing, we shape public opinion.
In the age of ever tightening funding, non-profits need to engage a larger pool of people to support their cause. Tremendous benefit, both financially and legislatively, can be gained through an ongoing relationship with a professional political organization.
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